5 exemplary tips to pick the right tote bag

Life is too short to wear boring bags. This is an absolute fit with women who love to carry bags as their style statement. And if your business’s target audience is females, then you cannot overlook personalised tote bags as a merchandise for promotions. Using a personalised tote bag for your brand promotion seems to be a great marketing tool as your logo will be exposed to masses at large when your customer would carry the bag. It is as good as a mobile billboard of your company name or brand logo. Industry statistics reveal that a personalised tote bag is viewed more than 12,000 times during its course of life. However, it is essential to choose the right tote bag for your event or trade show in order to boost your ROI.

Here are 5 ideal tips to consider for personalising your tote bag:

1) Size:

As women have several things to carry in her bag, it is compelling to use a bigger-sized tote bag for promotions. Amongst several other bags, it is necessary for your bag to be seen, hence, bigger is better.

2) Bright colours:

You need to set your bag apart from the rest. Brighter colours such as neon colours, orange or royal blue are good options. However, it is also necessary to keep your brand colours and the corporate colours in mind while choosing the colour of your bag.

3) Less text, big fonts:

Stuffing a large amount of text will not add value to your bag as it will not be visible to people from a distance. Hence, larger fonts and graphics are recommended.

4) Uniqueness of a design:

Try to avoid copying common designs and archetypes from the already existing designs on the web. This will help your brand to stand out from the crowd.

5) Simple yet outstanding:

Try to keep your bag’s design as simple as possible. This is to ensure that the message that you want to convey to your customers should reach them. Cluttering designs will ultimately lead to confusion.

At Signal Events, you can order personalised tote bags with remarkable quality. Select your bag and personalise them with us. Your brand image is our responsibility. Contact us today!